Marketing Specialist

$35,000 a year

Job Overview

Responsible for all aspects of web presence, organic and paid. Responsible for keyword development, keyword targeting, web traffic analysis and reporting. Working in Lancaster office four days per week. Working in Lebanon office one day per week.

Responsibilities and Duties

  • Google AdWords management
  • Google Analytics reporting
  • Implement new search marketing techniques and trends
  • Make suggestions to improve website based on visitor traffic patterns
  • Utilize SEMRUSH and other tools to audit websites for improvements
  • Drive social media engagement and growth
  • Blog writing
  • Social media graphic creation
  • Sales reporting

Qualifications

  • Bachelor’s Degree or equivalent experience
  • General understanding of search engine optimization, search engine marketing
  • Able to translate qualitative data into comprehensive recommendations
  • Strong mathematical skills
  • Detail oriented
  • Self-motivated and able to work independently
  • Multi-tasker

Software and Programs Used

  • Google Analytics, Google AdWords, Google Search Console
  • Bing and any other relevant paid SEM platforms
  • SEMRUSH
  • Infusionsoft
  • Microsoft Office, with focus on Excel
  • Basic knowledge of HTML a plus
  • Graphic creation and editing applications
  • WordPress

Benefits

Peak Capital is a family of companies that seeks to fairly balance the interest of our customers, employees, suppliers, stockholders and the community. Our positive culture creates an enjoyable place to work.

Apply Here